The Sameness Test
Score the competitor you think about most on five credibility signals. Then ask if you outperform on their weakest one.
The fastest (and safest) way to see a credibility gap is to look for it somewhere else.
Pick the sustainable finance firm you'd least like to lose a mandate to. Open their website. Read their positioning the way a prospect would.
Then score them on five signals: differentiation, reasoning visibility, thought leadership, a story only they can tell, and how current their content is.
The last step turns that same lens on your own site.
What's Inside:
A reusable five-signal scorecard that's neutral to firm type
How to read the score and what it means for your category
A simple way to test whether your site holds up
It takes about ten minutes. But in that space, you'll not only begin to see a pattern, you'll also start to see where your own website stands.
After you download the test, you'll also get a short email series with examples and practical applications. Unsubscribe anytime.
See the pattern.
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